About Chairman

The Tale of Mr. Shameer P.S.
Hard Work and the Pursuit of Excellence

Early Life and an Everlasting Dream

Pazhayannur, a quaint town in Thrissur, Kerala, became the birthplace of adreamer, Mr. Shameer, on a sunny day of 8th February 1981. Born as one of six children to the humble Sulaiman and the gracious Umaiba, Shameer’s life was destined to be vibrant, adorned with the hues of success and accomplishment.

From a tender age, Shameer nurtured an ardent desire to own a mill. Perhaps, it was the sights and sounds of the rice mill owned by his family he encountered throughout his upbringing that kindled this dream within Shameer. He yearned for a rice mill that would boast the newest facilities, catering to diverse regions, and standing tall as a paragon of excellence. Remarkably, his aspirations materialized into reality, aligning harmoniously with the vivid contours of his imagination. Today, Shameer stands proudly as the embodiment of his cherished dream, ready to soar even higher, fueled by an ever-growing passion that has never abandoned him.

Nestled closely to his family abode, the mill has forever been an extension of Shameer’s home. Since his tender years, he found solace and purpose within its hallowed walls. His youthful days were largely spent amidst the clatter of machinery and the camaraderie of mill workers. Even after completing his daily schooling at GHSS Pazhayannur, he would eagerly rush to the mill, where his cherished companions awaited him.

Passion over Pedagogy: The Journey from Academics to Entrepreneurship

As his educational journey progressed, around the time of his 10th standard, a new fascination captured Shameer’s heart – the art of driving. With an unquenchable thirst for knowledge beyond the confines of textbooks, he took the reins of the wagons in the mill, skillfully maneuvering them through the labyrinthine pathways. Academic pursuits took a backseat as his passion for the inner workings of the rice mill took center stage. His focus revolved around comprehending the intricacies of mill operations, the rhythmic symphony of
machinery, and the seamless delivery of their esteemed rice products to their cherished customers.

Shameer’s passion for business outshined any interest he had in formal education, and he made the bold decision to drop out of school after the 10th standard. Remarkably, his parents never pressured him to pursue academics either, recognizing his innate entrepreneurial spirit from an early age. With their support and encouragement, Shameer embarked on a journey that would shape his destiny.

Taking the Leap: Establishing Bismillah Rice Mill

For several years, Shameer devoted himself to the operations of his father’s mill, known as Fatima Rice Mill. It was here that he honed his skills and gained invaluable experience in every aspect of the business. From loading and accounting to machinery maintenance and quality control, Shameer wholeheartedly embraced the A-Z responsibilities of the mill. The rice brand produced under his watchful eye was aptly named FTR, a testament to his commitment to delivering only the finest rice products to the market.

However, as his expertise and aspirations grew, Shameer sought to chart his own course. He ventured into the realm of trading, opening a wholesale shop in Chelakkara and collaborating with a partner in Thrissur to operate a rice warehouse. This new chapter in his life proved to be challenging yet short-lived. The distance from home made it difficult for Shameer’s father to manage the family business alone, compelling Shameer to return and lend his expertise once again.

But the fire within Shameer could not be extinguished. Determined to create his own legacy, he embarked on a new endeavor – the establishment of his very own rice mill. It has been 14 years since that pivotal moment, and Bismillah Rice Mill stands proudly as a testament to his unwavering spirit and unyielding determination.

There is a profound reason that fueled Shameer’s desire to start his own mill—a story deeply rooted in his past. During his youth, his father astutely invested in a piece of land measuring one and a half acres in Pazhayannur, Palakkad, which he registered under Shameer’s name. Several years ago, the land was sold for a substantial sum. When faced with the question of what to do with the newfound wealth, Shameer had only one resolute answer in mind—to establish his own rice mill.

Annam, the unmatched Height of Quality and Excellence

Today, Bismillah Rice Mill stands as a beacon of success, a testament to Shameer’s unyielding spirit and the values he imbibed from his early experiences. Mr. Shameer has not only managed to establish a successful rice mill but has also created a brand synonymous with quality and excellence. The rice products produced in his mill bear the name “Annam,” a tribute to the flavorful grains that have captivated the taste buds of many. With meticulous attention to detail, he oversees every aspect of the mill’s operations, from procuring and processing the finest raw materials to ensuring the thorough drying of rice. The result is Annam, a brand that has become synonymous with unparalleled quality and utmost customer satisfaction.

With great determination and a heart teeming with ambition, Shameer embarked on a journey to establish his brainchild – the rice mill that would become the epitome of quality and precision. “Bismillah,” a name resonating with his devout faith and the auspicious beginning it symbolized, the mill quickly garnered recognition for its commitment to excellence.

Under Shameer’s astute leadership, Bismillah Rice Mill swiftly rose to prominence, capturing the hearts and palates of discerning consumers across the region. The mill’s operations were marked by a perfect fusion of traditional wisdom and modern technology, ensuring the production of rice that surpassed expectations in both taste and nutritional value. The process from cultivation to milling was meticulously monitored, with a great commitment to preserving the natural goodness of each grain. Under his able leadership, the rice products produced here bear the name “Annam,” which has become synonymous with quality and authenticity. From fragrant basmati to the
robust texture of brown rice, the Annam brand emerged as a hallmark of supreme quality and customer satisfaction.

Feeding the World, One Grain at a Time: Bismillah’s Remarkable Story

In the beginning, the mill catered to the needs of a mere hundred individuals. However, through the collaborative efforts of Mr. Shameer and his father, Annam flourished, capturing the hearts and taste buds of countless rice enthusiasts. With each passing year, their commitment to quality and excellence propelled the mill’s growth. Today, their production has surged to an astounding scale, with the capacity to feed Four lakh people daily.

Marriage marked a turning point in Mr. Shameer’s life. In 2002, he and his wife Fasila embarked on a journey that would change the course of their destiny. Inspired by their shared vision, they took a bold step and established a new private limited unit company. Their dreams began to take shape, as the initial operations of their enterprise commenced in Pazhayannur.

The present chapter of their remarkable journey unveils a new milestone. As the new plant gears up for full-scale operations, the horizon of success broadens even further. With this expansion, the Bismillah Rice Mill will now have the potential to supply enough rice to sustain a staggering Fifteen lakh people in a single day. Through the annals of time, the Bismillah Rice Mill has etched its mark on the tapestry of rice production, providing sustenance and nourishment to millions. It stands as a beacon of hope and an inspiration for those who dare to dream big.

Empowering Futures and Igniting Hope

Beyond the confines of the mill, Shameer’s love for his community shone through his philanthropic endeavors. Believing that success should be shared, he extended a helping hand to the less fortunate, funding educational initiatives and empowering the underprivileged to script their own success stories.

Today, Shameer’s journey stands as a testament to the power of dreams and the resilience of an unwavering spirit. The mill that he envisioned as a young dreamer has become an emblem of his relentless pursuit of excellence. With each passing day, Shameer’s dream continues to grow, propelling him forward on a path paved with unending possibilities.

Bismillah Rice Mill was not acquired without sacrifice. The funds Shameer possessed were a mere fraction of what was required to establish such an enterprise. When his father suggested seeking partners to share the burden, Shameer’s unwavering self-belief compelled him to embark on this journey alone. The weight of the risk did not deter him; instead, it ignited a fire within him to prove himself to the world.

It was within the walls of Bismillah Rice Mill that a rice brand was born, an embodiment of the toil and sweat of Koduvayur. Annam, the product of Shameer’s ingenuity and relentless pursuit of excellence, emerged as a beacon of quality. Fifteen years ago, armed with a loan of Rs 4 crore, Shameer breathed life into Annam rice, molding it into the success it is today.

Collective Labor, Collective Success: The Story of Mr. Shameer and his Dedicated Team

The bond between Shameer and his team at the mill transcends the confines of a workplace. They have become a family, united by a common purpose. On special occasions, Shameer ensures that the team shares in the joy, buying them new attire and cherishing every moment of happiness. Together, they embark on trips, forging bonds that extend beyond the confines of their professional lives.

Reflecting on his triumphant journey, Shameer holds dear those who stood by him during his most challenging moments. The taste that tantalizes the palate in every grain of Annam rice is the fruit of collective labor, of the sweat and toil of those who joined him on this arduous expedition. The loyal staff members who have been with him from the mill’s inception are paragons of dedication. They stand beside him with unwavering support, their commitment unwavering. Annam, in all its glory, is the product of their collective effort.

The workers at the mill embody loyalty, treating one another like family. Even during Shameer’s occasional absences, they manage the mill as if it were their very own company. He proudly declares that his team is his pillar of strength. Within the hallowed halls of the Annam mill’s office, there exists no special seat for any position. No hierarchical structure governs their interactions. Instead, it is a space of equality, where everyone’s voice is heard, and ideas flow freely.

Striking the Perfect Balance: Success and a Happy Family Life

While Mrs. Fasila takes on the role of a dedicated housewife, she remains an active presence in the family, shouldering the responsibilities of raising their three children and managing the household. Together, they have created an environment that nurtures their children’s growth and ensures a harmonious work-life balance.

Jasim Muhammed, their eldest son, is currently pursuing his education in the 12th grade, poised to embark on a path of his own choosing. Fathima, their second daughter, is in the 8th grade, eagerly exploring the world and discovering her own unique talents. Ayisha, the youngest of the three, is currently in the 7th grade, her curious mind seeking knowledge at every turn.

From Grains to Greatness: The Remarkable Rise of Mr. Shameer and Annam Rice

Amidst the bustling daily life of their loving family, driven by a strong desire to offer the finest rice to discerning customers, Mr. Shameer’s commitment to his craft is evident in every grain of Annam. Through years of meticulous research and employing state-of-the-art technology, he has perfected the art of rice cultivation and processing, ensuring that each bag of Annam rice boasts exceptional quality and consistency.

Mr. Shameer’s success can be attributed not only to his dedication but also to his ability to adapt to changing market trends. With a keen eye for innovation, he has introduced a wide range of rice products under the Annam brand, catering to the diverse needs and preferences of consumers. From fragrant basmati rice to aromatic jasmine rice and everything in between, Annam has become the go-to choice for rice lovers across India.

Furthermore, Mr. Shameer’s commitment extends beyond his business endeavors. He actively participates in social initiatives, striving to make a positive impact on the lives of those less fortunate. Whether it is supporting local farmers or contributing to community development projects, his philanthropic efforts have earned him the respect and admiration of both his peers and the wider community.

In the tale of Mr. Shameer and Bismillah Rice Mill, one finds a man who embodies the values of hard work, family, and the pursuit of excellence. His determination, coupled with a deep-rooted sense of responsibility, has propelled him to the forefront of the rice industry. As the story continues to unfold, the continued success and growth of Bismillah Rice Mill, with Mr. Shameer at the helm, steering his family and his business towards a brighter future filled with prosperity and fulfillment.